Celebs will face their worst fear...the great white shark
Telly bosses have come up with yet another ingenious way to torture the rich and famous - Celebrity Shark Bait.
To celebrate the 30th anniversary of Stephen Spielberg's seminal thriller Jaws, four brave celebrities will confront their greatest fear by coming face to face with the world's most feared predator - the great white shark.
Ex-Emmerdale star Amy Nuttall, actor Richard E. Grant, comedian Ruby Wax and former Olympic hurdler Colin Jackson have signed up for the programme.
They will have to pass a two day scuba diving course in preparation for their challenge before facing their moment of truth as they are placed in cages and plunged into shark-infested waters.
Celebrity Shark Bait is scheduled to go out on ITV1 in September.