Shark Week is BACK really SOOOOON!!!

People have long been fascinated with the ocean’s most vicious predator, but before 1916, average people knew very little about sharks. It was that year the New Jersey shore became a feeding ground and five people were attacked in 12 days triggering nationwide panic. It was the first multiple shark attack in American history and the reason sharks are feared to this day. BLOOD IN THE WATER is a gripping two-hour docudrama that brings to life the true story that inspired ‘Jaws’, and kicks SHARK WEEK 2009 on Sunday, August 2, at 9 p.m. ET / PT.

During SHARK WEEK 2009 viewers can find out what makes certain areas of the world shark-attack “hot spots”; if sharks behave differently during the day than at night; and what still puzzles scientists about the most feared shark of them all — the Great White.

Beginning July 15, viewers can surf online (if they dare!) for more information at discoverychannel.ca/sharkweek. The robust site will feature:

· Interactive Map: Shark Attacks
· Daily “Shark” Discoveries
· Backgrounders and Photo Galleries
· Exclusive Video

Companion SHARK WEEK programming will be rounded out with even more fascinating and terrifying shark shows on Discovery HD and Animal Planet. Each night at 7 p.m. ET / 10 p.m. PT, Discovery HD will air one hour of shark-related programming such as the premiere of HOW NOT TO BECOME SHARK BAIT and encore presentation of SHARK FEEDING FRENZY. Over on Animal Planet, August 3-7 at 10 p.m. ET / 11 p.m. PT, SHARK WEEK programming includes a premiere episode of EATEN ALIVE: KILLER SHARKS on Wednesday, August 5.

SHARK WEEK 2009 – Discovery Channel Premiere Schedule

BLOOD IN THE WATER (1 x 120)
Sunday, August 2 at 9 p.m. ET / 9 p.m. PT
The true story behind the bloody shark attacks of 1916 that inspired the movie ‘Jaws’. A nine-foot long shark cruises just off the New Jersey beaches. For centuries its ancestors have done exactly the same. But today there’s unusual company. Human Beings.

DAY OF THE SHARK 1 (1 x 60)
Monday, August 3 at 8 p.m. ET / 9 p.m. PT
Experts explore the science behind what triggers sharks to attack at certain times of day, and what rules humans should follow to avoid incident.

DEADLY WATER (1 x 60)
Tuesday, August 4 at 8 p.m. ET / 9 p.m. PT
SURVIVORMAN’s Les Stroud is back for more nail biting - shark chomping action, and this time, he’s taking on the deadliest waters around the world. His quest is simple – which water is the deadliest?

DAY OF THE SHARK 2 (1 x 60)
Wednesday, August 5 at 8 p.m. ET / 9 p.m. PT
In this harrowing hour, see what happens when a Great White breaks through a 300-pound aluminum shark cage and traps the divers inside, or when another tackles a former Navy Seal in shallow waters in the early evening in St. Petersburg, Florida.

GREAT WHITE APPETITE (1 x 60)
Thursday, August 6 at 8 p.m. ET / 9 p.m. PT
The Great White is one of the most feared predators on earth as well as one of its most efficient hunters. The Great White Shark patrols the shores of more than fifty percent of the world’s inhabited coastlines, and despite having killed thousands of people, we know almost nothing about them.

SHARK AFTER DARK (1 x 60)
Thursday, August 6 at 9 p.m. ET / 10 p.m. PT
A team of divers descends into the dangerous after-dark hunting ground of sharks.

Sharks are most aggressive and most active in the dark, but the fact is, we know very little else about the nocturnal nature of these creatures.

SHARKBITE SUMMER (1 x 60)
Friday, August 7 at 8 p.m. ET / 9 p.m. PT
The bite-by-bite account of America's notorious "Summer of the Shark" in 2001.